With a background in civil engineering and experience at Apple, I transitioned into UX/UI design to create intuitive and engaging user experiences. My goal is to blend functionality with creativity, ensuring that every design decision is purposeful.
Explore my recent projects where I've created meaningful digital experiences.
UX audit and redesign of the online shopping experience with a focus on the product information and purchasing process on walmart.ca.
A modern wayfinding solution for grocery stores, focusing on seamless shopping experience and customer engagement.
Designed North Ventures' brand and app to inspire adventure and let users customize their Canadian tours.
I am a dynamic UX/UI designer with a passion for crafting user-centric solutions. I honed my skills at George Brown College's Interaction Design program.
Specializing in design thinking and digital product development, I bring together technical expertise and customer service insights to create intuitive and impactful digital experiences.
My design philosophy is rooted in close observation of customer interactions, enabling me to designs that are technically sound and deeply connect with users' needs.
Great design comes from a thoughtful, flexible approach. My process centres on understanding the people I'm designing for, always with the users needs in mind.
My design journey kicks off with deep-dive research, gathering insights about users, the business, and the market. Connecting every insight to uncover those important core user needs. Combining all of this creates the essential blueprint for impactful design.
With the research insights in hand, I start creating the experience, by developing the information architecture and sketch out low-fidelity wireframes. This step is crucial for clearly defining how users will use the product and their core journey. It ensures everything is intuitive and usable before any visual elements are introduced.
Once the structural foundation is set, I start working on the visual aspect. Turning wireframes into high-fidelity designs, to build that cohesive visual language that communicates the brands identity. This means creating something that looks great and aligns with the brand, but also enhances usability and an emotional connection with users.
After Visual Design, I develop interactive prototypes to simulate the user experience. Putting these to the test through usability testing, gathering direct feedback. This crucial step validates design decisions and brings to light key opportunities for improvements, making sure the product meets core user needs.
My work doesn't stop at the hand-off. Even after launch, I continue to gather feedback and data, using these insights to make thoughtful improvements and iterate on the experience.
